SPOTIFY.
TIME FOR A PODCAST?
Spotify is the leading platform for podcasts nowadays. However, in times where people have no time at all, I came up with a fun minimalistic print/OOH campaign to proof people that they have actually more time to listen to a Spotify Podcast than they think.
BBVA.THE CONCERT NO ONE WAS WAITING FOR
Imagine a singer who can't sing anymore. Now imagine him making the biggest concert of his life. BBVA Bank offered all Peruvians a challenge, if 1.000.000 people sing for him to come back, he would. Over 1.400.000 people participated and made the concert no one was waiting for happen: "Cuando pienses en volver" (When you think about coming back) named after Pedro's most popular song.
N26. UNLOCK
YOUR GOALS
To capitalise November 26th as N26 Day, we launched a social campaign experience for our customers to engage them a few days previous to this day and on the day itself. Creating expectation, interaction and brand experiences for a whole week previous to the great N26 Day to build hype.
Following the retro nostalgia trends in 2022, we created a whole N26 retro gaming world to create buzz, increase awareness and build brand love . Increasing our followers to 11K between all markets and interactions to 95% more than usual.
An all round successful and memorable social campaign that could be played through Instagram, LinkedIn, Twitter and FB.
BBVA. NO ONE CAN HEAR US
This is the story of how local ignored musicians made it onto FM radio in only 15 days. The first step was to turn the bank into a radio station: BBVA Radio, a space where our customers could listen to over 200 local bands, both off and online. From here on we started a campaign that changed the history of Peruvian music. We invited BBVA Radio bands to play in Lima´s most important square but nobody was able to hear them because they were inside a soundproof glass box. NO ONE CAN HEAR US was the message printed on the box that invited hundreds of national artists to join in a nation-wide movement. This inspired millions of people to express their outrage about why radio stations had ignored local bands for so long and in only two weeks we achieved what was not achieved in decades. RPP, the largest radio network in Peru gave BBVA Radio a regular slot on their FM platform.
THE ALDI NO ONE WILL SEE
A fresh and modern design proposal based on the iconic discount slash and design details of the ALDI's famous logos. A morphing and attractive visual communication that can transform in every way and for every channel. It can stay consistent along time without losing its core but also give people a new sense of what discount means today in Germany: good quality at great prices for every need.
Wouldn’t you love a supermarket from Germany to talk to you this way?
MOVISTAR. SPEED
CONTROL
Every summer in Lima, Peru, more than one hundred accidents are recorded for speeding on the highway. To encourage people to drive safely, we created an app that rewards drivers instantly by giving them high speed internet data if they don´t exceed the speed limit on the road until reaching their destination.
N26 & BIZUM.
NO MORE EXCUSES
Bizum is the Paypal of Spain and one of the most desired features to have with any bank. However, N26 delayed its release for some time in compare to other banks which is why after tons of questions and requests, we decided to release it finally in the most absurd of ways: first creating fun excuses of why we didn't get Bizum yet. Making our customers laugh at and then find out that N26 & Bizum are now available for them in Spain. Closing our launch with the message: "No more excuses" to not to do all the things money you love, like: Asking friends for money back with our fun Bizum IG stickers, getting desired purchases with N26 & Bizum partnerships, making instant life choices with Bizum and more unexpected and interactive content to make this launch memorable and consistent.
This was the most successful product campaigns of 2022. Check some of the content in instagram searching @n26es
70 YEARS OTTO. REBRANDING
For the 70 years anniversary of OTTO we launched a campaign celebrating those things that bring OTTO customers together, like: fashion, team work, lifestyle, selfies love, music, gaming, etc.
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All under a total fresh new concept for the brand and a modern look & feel.
GOVOLUNTEER. MAKE UP FOR IT
Go Volunteer is company dedicated to give people who want to help, the chance to find social projects and initiatives in one place. In 2019 we launched the campaign “Mach wieder gut” ( translation: Make up for it ). Ironising the double moral of our society where no one truly does perfect.
However, with GoVolunteer people can redeem themselves from time to time. With 5 outdoor prints, guerrilla activations and an online discussion through our Hashtag #machwiedergut we created awareness for the brand and brought more hands to help.
N26. MAKE THE
MOST OUT OF SUMMER
We launched a social campaign in the middle of summer, based on a countdown to Make the most out of what's left of summer with N26 perks". Creating content that not only shared our best partnership deals but also inspired our customers to create their own stories this summer with the help of their N26 perks. We told stories of different kinds and perspectives and created VIP content for the senses and entertainment as well. Creating recognition and appeal for our brand in the last bits of summer.
Fun fact: Initially this brief was just 3 posts but I proactively lead it into a campaign and opportunity to increase app usage, customer engagement and brand love.
REBELICIOUS. THE CENSORED LAUNCH
Rebelicious is the first cereal brand for kids with 50% less sugar in the german market ( approved by the WHO ). In 2019 we launched their first campaign “Breakfast cereals finally for kids”, censoring our competition (Kellogg’s and Nestlé) in front of kids for having too much sugar in their cereals.
This made great PR for the brand but also, we created fun content with our monkey character to strength our campaign in Social Media and direct customers to where to find our products.
REBELICIOUS. THE CENSORED LAUNCH
Rebelicious is the first cereal brand for kids with 50% less sugar in the german market ( approved by the WHO ). In 2019 we launched their first campaign “Breakfast cereals finally for kids”, censoring our competition (Kellogg’s and Nestlé) in front of kids for having too much sugar in their cereals.
This made great PR for the brand but also, we created fun content with our monkey character to strength our campaign in Social Media and direct customers to where to find our products.
SPOTIFY.
JAJA NENE
Ja Ja Ne Ne is one of the most popular Spotify Podcast in Germany at the moment, leaded by Jasna Fritzi Bauer and Benjamin von Stuckrad-Barre. The podcast brings topics of our modern times into philosophical entertaining discussions. For them I worked on a neo-classic illustrated look an feel inspired on the ancient greek philosophers drawings of old times. Producing not just the cover and episodes but also the outdoors and digital ads for the public release of the podcast.
BBVA. CHEFS
ALL ROAD
One of the most important accounts of the bank has a strong gastronomic influence. This time we decided to work a campaign in a different media, an online platform to publish the first series online produced by the bank, called "Chefs 4x4", where 4 of the most famous Peruvian Chefs would have to survive a challenge in 2 teams, get out of their kitchen and cook with whatever they find in the middle of nowhere in less than 12 hours.
BMW. THE SOCIAL
RACE
The idea, build up the first social media race where the reaction of users can influence the race. How does it work. In Facebook Live-Streams! Placing an interactive race through a month time. Six drivers / media influencers with the M2 in Ko-Modus against each other. Objective. Through the accumulation of
Likes in our Live-Streams we increase the possibility to be up in the Newsfeed, allowing us to reach as much people as possible to participate and influence the race. Increasing the awareness of the product and the brand.
FAHRENHEIT DDB. AD FOR
LATINSPOTS
Like any other advertising agency Fahrenheit DDB published a print in the Latinspots #112 magazine edition, which presents in the Cannes Festival of 2013. This was our proposal.
OBI. MAKE YOUR DREAM GARDEN
COME TRUE
OBI is a one of the biggest Home Centers in Germany and it is located also in different countries around Europe. For spring 2017 they decided to develop a new service product called "The OBI Garden Planner", a consulting service to help you create the garden you always dreamed off...almost literally!
FELIX BURDA. THE TALK
Felix Burda is a social organisation in Munich dedicated to prevent colon cancer. On 2019 our campaign called “The Talk” approaching a more open talk about colon cancer between family members, due to the fact that colon cancer is more risk if someone in the family had it before.
The campaign art direction shows colon cancer cells hiding questions to people about how much do they actually know about colon cancer.
We launched our campaign on TV, print, posters, flyers, social media and online content. Creating also a website where people could turn their calendar dates with family members into opportunities to talk with them about colon cancer.
Campaign hashtags
#EsGibtKeinZuJung (#thereisnoonetoyoung ) #RedeMitDeinerFamilie (#talktoyourfamily)
POSTER PROJECTS
Here just a sneak peak of a few poster projects I worked on in the past years. For brands, bands, events, movies and more.
FELIX BURDA.
THE TALK
Felix Burda is a social organisation in Munich dedicated to prevent colon cancer. On 2019 our campaign called “The Talk” approaching a more open talk about colon cancer between family members, due to the fact that colon cancer is more risk if someone in the family had it before.
The campaign art direction shows colon cancer cells hiding questions to people about how much do they actually know about colon cancer.
We launched our campaign on TV, print, posters, flyers, social media and online content. Creating also a website where people could turn their calendar dates with family members into opportunities to talk with them about colon cancer.
Campaign hashtags
#EsGibtKeinZuJung (#thereisnoonetoyoung ) #RedeMitDeinerFamilie (#talktoyourfamily)
BMW. CREATORS OF A DIFFERENT BEAT
For the all new BMW 3 Series and Z4 I developed a whole modern and fresher look for the new campaign “Creators of a different beat”. A campaign that talks to people who are more than dreamers or doers. They are both. They dream and do at the same time. They have the great ability to playfully transform their creative thoughts into reality. They keep re-inventing their dreams and then expressively live them. I wanted to show this amazing duality through a glitch distorted reality look where everything can change and turn into reality.
